Ignition Strategy Group is an industry leader in providing brand safety for digital advertisers buying through our platform. Ignition Strategy Group has fully adopted the principles of the Trustworthy Accountability Group (“TAG”) Brand Safety Certified Program in our approach to brand safety management. In addition, Ignition Strategy Group adheres to the Coalition for Better Ads standards. These programs and standards work together to ensure we apply industry standards for brand safety to the Ignition Strategy Group platform.

In alignment with TAG’s brand safety principles, Ignition Strategy Group works with an audited list of suppliers that are required to adhere to our policies around suitable content, user experience and transparency. Sites are continuously monitored for compliance with our policies.

Ignition Strategy Group’s technology suite includes tools that provide mechanisms for advertisers to filter out any undesired inventory by several parameters including, placement id, domain, supply source, format, device, OS and geo. Ignition Strategy Group is integrated with a number of content verification solutions designed to prevent brands from delivering ads on sites that contain banned categories such as hate speech and misinformation.

Take Down Policy

In the unfortunate case an ad appears against inappropriate content, Ignition Strategy Group endeavors to block the ad from serving within 24 hours. 

For take down requests please contact: [email protected]